Arizona Talks Brand Kit

Logos

Logo downloads

Ten logo variants plus a decorative element; every wordmark layout comes in a standard (light-background) and Reverse (dark-background) version. Prefer SVG wherever the format is supported (web, print, modern apps); use PNG for raster-only contexts like older email clients or image-only social posts. Download buttons pull from our asset CDN; the previews below are embedded in this page.

For light backgrounds

Vertical Logo

Microphone icon stacked above the wordmark.

SVG PNG

Vertical Logo with Tagline

Vertical logo with "Engage Minds. Influence Culture." beneath.

SVG PNG

Horizontal Logo

Icon to the left of the stacked two-line wordmark.

SVG PNG

Horizontal Logo with Tagline

Horizontal logo with the tagline set to the right.

SVG PNG

Text Only

Wordmark alone, for document footers, signature blocks, and sponsor strips on white.

SVG PNG

For dark backgrounds

Use these on navy #0D4C6B or any dark surface. The standard logos use colored wordmarks that disappear on dark backgrounds.

Vertical Logo (Reverse)

Vertical logo for dark backgrounds.

SVG PNG

Vertical Logo with Tagline (Reverse)

Vertical logo with tagline for dark backgrounds.

SVG PNG

Horizontal Logo (Reverse)

White wordmark version for dark backgrounds.

SVG PNG

Horizontal Logo with Tagline (Reverse)

Horizontal logo with tagline for dark backgrounds.

SVG PNG

Text Only (Reverse)

Wordmark alone for footers and sponsor strips on navy.

SVG PNG

Icon Only

The microphone in the Arizona state shape. App icons, avatars, favicons, small marks.

SVG PNG

Decorative

"Speak" Graphic Element

Broadcast-lines motif for section dividers and visual flourish. Not a logo. Don't place it next to the full logo; the icon already contains those lines.

SVG PNG

For a background watermark, use the Icon Only SVG at 15% opacity.

Logos

Which logo goes where

Context	Variant
App icon, favicon, social profile picture	Icon Only
Website header on white or light background	Horizontal Logo
Website header on navy `#0D4C6B`	Horizontal Logo (Reverse)
Email header (narrow column, ~600–640px)	Icon Only at 64px, or Horizontal with Tagline at 260px
Hero section, splash screen	Vertical Logo with Tagline (Reverse on navy)
Marketing one-pager, poster	Vertical Logo with Tagline (Reverse on navy)
Press release, official document	Horizontal Logo
Document footer, signature block, sponsor strip on white	Text Only
Document footer, signature block, sponsor strip on navy	Text Only (Reverse)
Section divider, decorative motif	"Speak" Graphic Element
Background pattern, watermark	Icon Only at 15% opacity

Sizing minimums

Icon Only: minimum 24px; 64px for email headers; 128–256px for app icons.
Horizontal Logo: minimum 120px wide. Typical web header: 180–240px.
Horizontal Logo with Tagline: minimum 220px wide. Typical: 260–320px.
Vertical Logo / Vertical with Tagline: minimum 100px / 140px wide.

Typography

Red Hat Display

The entire brand uses one typeface: Red Hat Display, free on Google Fonts. Bold for headlines, Regular for body copy. Please don't set our name or wordmark in Helvetica, Inter, or a serif.

Headline · Bold 700 · NavyDemocracy is a conversation

Body · Regular 400 · Dark GrayArizona Talks brings people who disagree into the same room, on purpose, and gives every argument a fair hearing.

Guardrails

Please don't

Don't recolor the logo. The teal-to-cyan gradient on the icon and the two-tone wordmark are fixed. For a single-color treatment, use a Reverse variant instead of recoloring.
Don't crop the microphone out of the Arizona-state-shape outline. The state shape is part of the mark.
Don't stretch, skew, or rotate the logo. Constrain proportions when scaling.
Don't add drop shadows, glows, or strokes.
Don't put a standard (light-background) logo on a dark background, or a Reverse logo on a light one.
Don't use #21C3EF; the official primary cyan is #25C3EE.
Don't set our name in Helvetica, Inter, or a serif. Red Hat Display only.
Don't pair the brand with clip-art, hyper-saturated stock photography, or cluttered backgrounds.
In prose, the name is two words: "Arizona Talks". Skip "AZ Talks" in formal contexts. The tagline is exactly "Engage Minds. Influence Culture." with both periods.

Logo downloads

For light backgrounds

For dark backgrounds

Decorative

Which logo goes where

Sizing minimums

Core colors

Red Hat Display

Please don't